The Coupling of Social Media and Journalism

With social media having such an incredibly strong foothold and print media stepping back a bit, you may wonder what is in the future for journalism. In the future, how will social media connect with journalism?

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The Reality of Social Media Reciprocity

Interestingly, many people think that if you follow someone on Twitter or are connected to them on Facebook, LinkedIn, or are following their blogs, that they are obligated to connect with you. This does not actually give you any entitlement.

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Small Businesses and Social Media, a Great Combination

More and more small businesses are gaining larger numbers of customers than large and medium-size businesses. Even though larger businesses have more money to spend on social media, their vision doesn’t always include social media and its magic.

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Getting Your Online Audience to Respond

If you want to be a success when it comes to social media, the way to do it is with high-quality, passionate audience members. The more active and interactive traffic you have, the greater your chances of succeeding.

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Getting Your Customers to Spread the Word

One of the attractions of social media is that it gives customers a way to get more personal with your company. It allows them to feel that they are special because you are making yourself accessible to them. Even if you aren’t sharing your company’s most closely guarded secrets with your customers, merely reaching out to them through social media goes a long way toward building better client relations. When customers see that business with you means a two-way relationship, they are more inclined to continue with that relationship.

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The Human Influence in Social Media

As amazing and intuitive as social media is today, it certainly cannot flourish without humans getting involved. Social media is a tool and a vehicle. It can take you only so far and then you have to do the rest.

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What Are the Objectives of Your Blog

If you have a blog, you are doing it with an end result in mind. All blogs need goals. Without goals, you won’t accomplish anything at all. Not only do you need goals but you must quantify them.

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Social Media Campaign Strategies – What Works

There is no shortcut to success. Social media is a continual effort that requires a lot of meticulous planning and a consistent effort toward the established objectives. Some of the effective strategies that can be made for social media campaign are as follows.

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Having a Web Presence With Personality

As a business person, you must have a web presence that attracts other people to your business offerings and to your branding. If they aren’t attracted, they won’t go further to find out anything about you and you won’t succeed.

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Monitoring Your Brand on Twitter

Twitter is a very popular social media channel to be heard nowadays. It is here to stay and it is a very powerful tool for communicating information to an infinite audience. You can also get information across in real time. You don’t need to wait for Google bots to crawl and index your web page. No matter what, your message will be dispersed and hopefully “retweeted” right away. It’s an excellent tool for spreading the word. However, that is a double-edged sword when you run a business because people can say positive things about your business and they can also say negative things.

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Blog Posts Versus Pages

With so many people blogging nowadays, a large percentage of those people are using WordPress to do that. When it comes to WordPress, you see Posts and Pages and it is important to understand how to use each one.

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